Y1 Custom had an amazing day at Cardiff University for their Society day of the Freshers Fayre event held on October 26th 2024. This event marked a fantastic opportunity for us to continue building on our strong partnership with Love Cardiff, the university's official merchandise store, which handles all society and sports club custom stash orders on campus. By partnering with Love Cardiff, we empower the university to have complete control over the custom apparel their students wear, ensuring the clothing truly represents the Cardiff community spirit.
Throughout the day, we collaborated closely with the Love Cardiff Shop staff, promoting official Cardiff University merchandise and answering questions related to our custom clothing options allowing us to gain invaluable feedback. It was a great opportunity to engage directly with students, provide insights into our products, and assist in fulfilling orders right at the stall. The event wasn't just about showcasing our range of custom gear and selling the Retro 1/4 Zip Fleeces directly—it also allowed us to strengthen our partnership with the university and the Love Cardiff team, paving the way for exciting future collaborations.
The Freshers Fayre Society Day was an opportunity for us to upsell and promote some of our key offerings, such as custom joggers, changing robes and Retro Rugby Shirts directly to the SU Shop. Connecting directly with Cardiff University students gave us firsthand insights into their preferences and the types of products that excite them the most allowing us to stay up to date with trends.
To make the day even more memorable, we filmed plenty of fun moments throughout the event! From engaging with students at the merchandise stall to showcasing some of our most popular designs, the day was all about energy, creativity, and community. We’ll be sharing highlights across our Instagram and TikTok (@y1custom), so be sure to follow us for a behind-the-scenes look at our day at Cardiff and see how we brought custom clothing to life on campus.
We’re thrilled to have been part of Cardiff University's 2024 Freshers Fayre and can’t wait to see all the students, societies, and sports teams rocking their Y1 Custom gear around campus. Stay tuned to our socials for more updates and exciting announcements!